VM Challenge is the one-of-a-kind Window Display contest for the VM Community. Generally the biggest crowd puller and talk-of-the-town amongst the visual merchandising community of Indian Retail, the event takes place on the first day afternoon of the In-Store Asia event.

The 2024 edition chose a theme as interesting as "SURREAL CHIC". Ace Turtle was the Merchandise and Props Partner, Mannequins Partner was Jambudweep Impex, Lighting Partner was Focus Lighting.

Only Conference delegate can take part in VM Challenge.

Highlights:

• Top visual merchandisers compete under their respective Leaders. Leaders are pre-chosen by the In-Store Asia Committee, while the participants can register themselves.
• The theme and brief are disclosed on the spot while designated window spaces, props, mannequins and other materials are provided. Competed generally between 6 teams, 60 minutes are given for the entire execution.
• Judging will be done by special Jury comprising of some of the experts in designs fraternity from India and abroad.

Rules:

• Only a registered Convention delegate of the In-Store Asia 2025 can take part in the VM Challenge 2025
• Participant: Professionals practicing as visual merchandisers or retail designers in the capacity of consultants or employees of retailers or brands in India
• Team Formation: 6 Teams comprising of 6 members each (1 Team Leader + 5 members).
• Team members will be selected on First-come-first-get basis. Not more than 2 members of a team can be from the same company. However, this can be changed by the discretion of the management before the event.
• Resources: The Window cage with lighting, all materials and implements will be supplied at the venue to each team by the organizers.
• Design Brief: Will be given just before the event by the event anchor.
• The Task: To conceptualize, plan and install a window display for the given brief in 60 Minutes
• Judging: Will be done by a special Jury comprising of some of the experts in designs fraternity appointed by Managing Committee of In-Store Asia. Fast Ideation and skillful execution are pre-requisites!

Note: The concept can be changed/ designed by managing committee.