VM Challenge is the one-of-a-kind Window Display contest for the VM Community. Generally the
biggest crowd puller and talk-of-the-town amongst the visual merchandising community of Indian
Retail, the event takes place on the first day afternoon of the In-Store Asia event.
Only Conference delegate can take part in VM Challenge.
Top visual merchandisers compete under their respective Leaders. Leaders are pre-chosen by
the In-Store Asia Committee, while the participants can register themselves.
The theme and brief are disclosed on the spot while designated window spaces, props,
mannequins and other materials are provided.
Competed generally between 6 teams, 60 minutes are given for the entire execution.
Judging will be done by special Jury comprising of some of the experts in designs fraternity
from India and abroad.
The 2023 edition chose a theme as interesting as "International Women’s
Day". XTREME MEDIA was the Presenting Partner, Ace Turtle was the Merchandise
and Props Partner, Mannequins Partner was Jambudweep Impex, Lighting Partner was Cenzer.
Only a registered Convention delegate of the In-Store Asia 2024 can take part in the VM
Participant: Professionals practicing as visual merchandisers or retail
designers in the capacity of consultants or employees of retailers or brands in India
Team Formation: 6 Teams comprising of 6 members each (1 Team Leader + 5
Team members will be selected on First-come-first-get basis. Not more than 2 members of a
team can be from the same company. However, this can be changed by the discretion of the
management before the event.
Resources: The Window cage with lighting, all materials and implements will
be supplied at the venue to each team by the organizers.
Design Brief: Will be given just before the event by the event anchor.
The Task: To conceptualize, plan and install a window display for the given
brief in 60 Minutes
Judging: Will be done by a special Jury comprising of some of the experts
in designs fraternity appointed by Managing Committee of In-Store Asia.
Fast Ideation and skilful execution are pre-requisites!
Note: The concept can be changed/ designed by managing committee.