VM Challenge is the one-of-a-kind Window Display contest for the VM Community. Generally the biggest crowd puller and talk-of-the-town amongst the visual merchandising community of Indian Retail, the event takes place on the first day afternoon of the In-Store Asia event..

Only Conference delegate can take part in VM Challenge.

Highlights:

• Top visual merchandisers compete under their respective Leaders. Leaders are pre-chosen by the In-Store Asia Committee, while the participants can register themselves.
• The theme and brief are disclosed on the spot while designated window spaces, props, mannequins and other materials are provided.
• Competed generally between 6 teams, 60 minutes are given for the entire execution.
• Judging will be done by special Jury comprising of some of the experts in designs fraternity from India and abroad.
• The 2022 edition chose a theme as interesting as “COLOUR - The Power & Emotions”. Shoppers Stop was the Merchandise and Props Partner, Mannequins Partner was Jambudweep Impex, Lighting Part HYBEC and Packaging Partner was Craft Packaging.

Rules:

• Only a registered Convention delegate of the In-Store Asia 2023 can take part in the VM Challenge 2023
• Participant: Professionals practicing as visual merchandisers or retail designers in the capacity of consultants or employees of retailers or brands in India
• Team Formation: 6 Teams comprising of 6 members each (1 Team Leader + 5 members).
• Team members will be selected on First-come-first-get basis. Not more than 2 members of a team can be from the same company. However, this can be changed by the discretion of the management before the event.
• Resources: The Window cage with lighting, all materials and implements will be supplied at the venue to each team by the organizers.
• Design Brief: Will be given just before the event by the event anchor.
• The Task: To conceptualize, plan and install a window display for the given brief in 60 Minutes
• Judging: Will be done by a special Jury comprising of some of the experts in designs fraternity appointed by Managing Committee of In-Store Asia.
• Fast Ideation and skilful execution are pre-requisites!

Note: The concept can be changed/ designed by managing committee.