The overarching mission of in-store asia 2019 this year was ‘bigger and better that before’ and this was very well articulated by the Exhibitors through design in their stalls where they endeavoured to attract, inspire and engage with their potential customers. The Expo featured 130 stalls from 5 countries in which visitors experienced diverse design languages of stall design that were inspired from the tenets of retail design.
Exhibitors had employed design disciplines like architecture, interior design, digital engagement, sensory branding and visual merchandising to showcase their unique propositions. The judges had a challenging task of picking out the most effective and impactful stalls to decide the winners. The criteria used were based on how effectively the stall engaged with its potential customers to showcase its offering through an impactful, inspiring and engaging experience.